Recently I came across a Japanese equivalent of Youtube called Nico Nico Douga (www.nicovideo.jp). Just like other video hosting sites, users can upload, and watch videos. But what’s so special about this is that users can comment on the videos and those comments will be overlaid directly onto the videos, synced to a specific playback time. The videos are very similar to those VH1 MTVs with funny commentaries overlaid on the top.

It is co-founded Mr. Hiroyuki Nishimura, dubbed the bad boy of the Japanese Internet by Wired Magazine. He is also the co-founder of 2channel (2ch.net) - a very popular bulletin board system (BBS) in Japan.

The site has been localized to Traditional Chinese, German and Spanish.

According to Wikipedia, the site is launched in early 2007 and is now the ninth most visited sites in Japan. The site is still not cashflow positive yet.

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