The new Microsoft search engine (www.bing.com) has gone live. It has received decent publicity through viral marketing (through my friends on Facebook) and in the press (e.g. Wall Street Jornal). I have tried bing.com a few times to perform some searches but it doesn’t really give me any excitement.

Maybe it’s a lot better than Microsoft’s previous live.com. On the other hand, I don’t see any reason why I shouldn’t stay with Google. My first few experiences with Bing.com were alright as the search came up with what I needed. But it was quite uneventful and lacked the Wow! factor that will make users come back again and again.

If there is any Bing advocate out there, can you give us any good reasons / features that make Bing way more superior than Google?

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