Skittles has just launched a new marketing campaign: whenever you mention the word ’skittles’ in your twit, the message will be displayed on skittles.com website.

This is definitely a new marketing strategy to get your website known to all twitter fans. If there wasn’t such a campaign, I probably would not go visit skittles.com at all. So this is one of the most cost-effective campaign to have people talk about your products or go to your website. Just hope that people would now write bad things on their twits… or do they actually censor all the twits!?!

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