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Google Webmaster and Google Analytics - what’s the diff?

Written by kenny in March 2nd, 2010  
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I recently have looked at Google Webmaster and Google Analytics closely. It seems like they are both providing the same services… So should I use Webmaster or Analytics? or both?

The answer is you should use both - since they serve different purposes.

Webmaster

Webmaster can help you to be searched and discovered more easily on the web. From webmaster, you can find out what keywords (ranked by popularity) people are using to discover your website. Also, it has a set of tools that help website owners improve their visibility within the Google search engine (e.g. a tool to submit sitemap).

Setting up Webmaster is very easy. You just need to confirm that you are actually the owner of the site (by putting some snippets of code on to the server).

Analytics

This set of tools is actully not developed within Google, but rather, it was acquired by Google. This is actually a tracking tool for your website. You will be able to find out all the web traffic metrics (e.g. page hits, number of users, location of users, browser used, etc) for your website with Analytics.

In order for Analytics to work, you will need to place a few lines of Javascript on every page of your site. Whenever a page is accessed, the page will send the info to the Analytics server asynchronously. And the Google Analytics webpage will display info about your website nicely.

Eventually Google should merge these two tools together… Probably this is not a high priority for Google for now.

I modified a Wikipedia entry for the first time!

Written by kenny in January 18th, 2010  
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Posted in: Uncategorized     Tags: internet marketing, wikipedia

Today it is my first time contributing to the Wikipedia. Surprisingly the whole process takes very little time, from getting an account to editing an entry.
 
A lot of people, like me, get info from Wikipedia and would believe what is written is more or less correct. Therefore, Wikipedia can be a tool for great marketing tool too if somehow your name / your company is mentioned in Wikipedia.
 
Definitely you should not advertise yourselves shamelessly. There are a lot of volunteers who can take your edits out in a short period. Below are a few strategies you may want to take:

  1. Be a volunteer in your field of interest and help edit and refine the articles.
  2. Be neutral and not to over promote your business even you are a volunteer. Sometimes, humble opinions count. 
  3. You can just want to mention your company name on the page. 
  4. Sooner or later, you or your company may have a page in Wikipedia as people may start writing about you!

A new year’s resolution is to have your own page on Wikipedia!

Nico Nico Douga (ニコニコ動画) - www.nicovideo.jp

Written by kenny in August 27th, 2009  
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Posted in: Uncategorized     Tags: Nico Nico Douga, nicovideo.jp, ニコニコ動画

Recently I came across a Japanese equivalent of Youtube called Nico Nico Douga (www.nicovideo.jp). Just like other video hosting sites, users can upload, and watch videos. But what’s so special about this is that users can comment on the videos and those comments will be overlaid directly onto the videos, synced to a specific playback time. The videos are very similar to those VH1 MTVs with funny commentaries overlaid on the top.

It is co-founded Mr. Hiroyuki Nishimura, dubbed the bad boy of the Japanese Internet by Wired Magazine. He is also the co-founder of 2channel (2ch.net) - a very popular bulletin board system (BBS) in Japan.

The site has been localized to Traditional Chinese, German and Spanish.

According to Wikipedia, the site is launched in early 2007 and is now the ninth most visited sites in Japan. The site is still not cashflow positive yet.

Facebook bugs in IE8

Written by kenny in August 26th, 2009  
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Posted in: Uncategorized     Tags: bug, Facebook, IE8, Internet Explorer 8, messages

Wow… I can’t believe it. Even Facebook cannot deal with the irregularities of IE8.

Facebook seems to have changed their messages interface recently. In this new version, I cannot reply to any message by clicking the “Reply” button. I need to go back to the good ol’  Firefox to send/reply a message in Facebook!

When will the dominance of IE disappear? It is the worst nightmare for web developers.

Quirky from Kluster

Written by kenny in June 4th, 2009  
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Posted in: Uncategorized     Tags: kluster, namethis, quirky

A very interesting concept from Kluster. If you have a wonderful idea about a product and want to get it produced, you can send the idea to Quirky.com (together with a US$ 99 fee) and your product may get produced and you will earn money from the goods sold.

Similar to the namethis.com project by Kluster, Quirky.com mobilizes the crowd to choose the best product each week and refine on the ideas submitted. People who submit comments to the product will also get a cut from the goods sold. For ideas that don’t gain any traction, of course you will lose the $99 you paid. But then, you will also get feedback, market info and data on your product so that you can further improve your idea!

Now, you can get a $50 credit with the code KLUSTR. That means you can turn your dream idea into an actual product with only $49.

What’s the big deal about Bing?

Written by kenny in June 4th, 2009  
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Posted in: Uncategorized     Tags: Bing, Google, Microsoft

The new Microsoft search engine (www.bing.com) has gone live. It has received decent publicity through viral marketing (through my friends on Facebook) and in the press (e.g. Wall Street Jornal). I have tried bing.com a few times to perform some searches but it doesn’t really give me any excitement.

Maybe it’s a lot better than Microsoft’s previous live.com. On the other hand, I don’t see any reason why I shouldn’t stay with Google. My first few experiences with Bing.com were alright as the search came up with what I needed. But it was quite uneventful and lacked the Wow! factor that will make users come back again and again.

If there is any Bing advocate out there, can you give us any good reasons / features that make Bing way more superior than Google?

How long will Twitter last?

Written by kenny in May 3rd, 2009  
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A recent Nielsen report says that the user retention rate of Twitter is much lower than the rate for Facebook or MySpace. Although Twitter has been creating quite a whirl wind in the mass media (with endorsement from CNN, Ashton Kutcher, Oprah Winfrey) and I personally have got more followers on my Twitter recently,  I have some concern whether Twitter can stay for long. Personally, I think Twitter is too messy and unstructured (although there are tools that help people organize their tweets) and it is nothing more than the status update that is found on Facebook. And when will Twitter be profitable? Not in the foreseeable future.

So what’s so hot about Twitter? I don’t really get it.

Web 2.0 in Iraq!

Written by kenny in April 23rd, 2009  
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Several executive from Twitter, Google, and WordPress are currently in Iraq to see if they could bring the latest web technologies to Iraq! Kudos to the current US government that is very technology-savvy!

http://edition.cnn.com/2009/TECH/04/21/iraq.twitter.technology/index.html

Virtual goods: a proven way to monetize your website?

Written by kenny in April 19th, 2009  
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Virtual goods seems to have spread from Asia to elsewhere in the world. Currently there are quite a few social network applications that have adopted the use of virtual currency (e.g. points). Users gain points by being active in the game (or just by logging on to the game), and at the same time, if they are frustrated with how slowly they are earning their points, they can quickly buy points with REAL money!! That’s pretty cool! Developers are actually creating their own currencies and players will use REAL money to buy points! I can see that tons of web entrepreneurs will get rich this way!

Skittles: new on-line marketing experiment

Written by kenny in March 4th, 2009  
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Posted in: Uncategorized     Tags: marketing campaign, skittles.com, twitter

Skittles has just launched a new marketing campaign: whenever you mention the word ’skittles’ in your twit, the message will be displayed on skittles.com website.

This is definitely a new marketing strategy to get your website known to all twitter fans. If there wasn’t such a campaign, I probably would not go visit skittles.com at all. So this is one of the most cost-effective campaign to have people talk about your products or go to your website. Just hope that people would now write bad things on their twits… or do they actually censor all the twits!?!

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Recent Posts

    • Google Webmaster and Google Analytics - what’s the diff?
    • I modified a Wikipedia entry for the first time!
    • Nico Nico Douga (ニコニコ動画) - www.nicovideo.jp
    • Facebook bugs in IE8
    • Quirky from Kluster

Recent Entries

  • Google Webmaster and Google Analytics - what’s the diff?
  • I modified a Wikipedia entry for the first time!
  • Nico Nico Douga (ニコニコ動画) - www.nicovideo.jp
  • Facebook bugs in IE8
  • Quirky from Kluster
  • What’s the big deal about Bing?
  • How long will Twitter last?
  • Web 2.0 in Iraq!
  • Virtual goods: a proven way to monetize your website?
  • Skittles: new on-line marketing experiment

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author Kenny K who tries to strike rich with blogging. read more
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